No License for Playboy Marfa, Says TxDOT
UPDATE, July 3: KRTS received the following statement from Flint Beamon at PR Consulting, Playboy's public relations managers:
July 2: Landowner has 45 days to remove Playboy Marfa, according to Texas Department of Transportation
By now, many Big Bend residents might be tired of hearing about “Playboy Marfa.” The hybrid art installation and Playboy magazine marketing device is just west of Marfa on Highway 90. It features a black dodge charger on a slanted concrete box, along with a 13 x 20 neon playboy bunny logo, and was designed by artist Richard Phillips.
Marfa resident Lineaus Lorette wondered if it was legal. Today (July 2) he told KRTS News about his decision to approach the Texas Department of Transportation (TxDOT).
Lorette is a Certified Public Accountant, and he’s worked with companies in the past who did outdoor advertising. He remembered all the paperwork and permitting involved in the process, and noticed the neon bunny had no permit number. Lorette filed his complaint with TxDOT on June 24, and received word back from them yesterday.
KRTS News received this statement from TxDOT's Veronica Beyer, Director of Media Relations, early Tuesday (July 2) evening.
So why does TxDOT have anything to do with an art installation? Well, the question lies in whether you view the Playboy logo sign as part of an art installation or as advertising. TxDOT regulates the display of outdoor advertising along highways through their Right of Way Division. Highway advertising is regulated by the Highway Beautification Act and by Texas's Rural Roads Act.